Innovate. Elevate. Dominate.
Elevate your brand, accelerate growth, and rise above with innovative marketing, eCommerce & business development.
Skyflux Marketing: Your Fractional CMO Partner for Growth
At Skyflux Marketing, we understand the challenges faced by entrepreneurs. That's why we offer Fractional CMO services, providing you with the expertise you need to achieve your goals without the high cost of a full-time executive.
The Principal behind Skyflux Marketing is Jim Wendt, an ultra-creative marketer with a career rooted in sales, and a penchant for building new multi-million-dollar revenue streams.
​
You might call Wendt an M&A catalyst. Wendt’s entrepreneurial spirit has fueled a 30-year career, delivering exceptional results, including four successful company acquisitions by creating innovative solutions, elevating brand equity and sales, and dominating the competition, ultimately generating outstanding returns for stakeholders.
​
What can Skyflux Marketing do for you?
• Strategic Guidance: We'll help you develop a clear marketing roadmap aligned with your business objectives.
• Data-Driven Decisions: We'll leverage data and analytics to optimize your marketing efforts for maximum impact.
• Flexible Support: We offer a customized approach, providing the level of support you need, from overarching strategy to hands-on execution.
• DTC & B2B Expertise: Whether you're targeting consumers or businesses, we have the experience to develop effective strategies.
• Proven Network: Having worked within both brand and agency environments, we've built strong relationships with top brand leaders and marketing & mar-tech service providers. We know who to call to get the best results & value for you. What are you looking for? Odds are, we've been there, done that.
• Creative Solutions: We thrive on developing innovative ideas to help your brand stand out. Make the ordinary extraordinary!
• Sales Focus: Ultimately, our goal is to drive sales and profitable revenue growth for your business.
​
Ready to take your business to new heights? Let Skyflux Marketing be your Fractional CMO partner. Contact us today and discuss how we can help you achieve your growth objectives.
Good marketing plants a seed. Great marketing makes it rain.
Jim Wendt, Principal
Jim Wendt featured in chapter on Innovation
Facing a sales or marketing hurdle? Let’s talk.
Career Inspirations
I’d like to take a moment here to thank some folks here that were instrumental in my career and had a big impact on my life.
​
Charlie Sacrison, District Manager, Pitney Bowes
Selling copier machines was my first real job out of Cal State Fullerton. After two months I wanted to quit. I asked Charlie who was my boss’s boss at the time “What is the secret to selling copiers?” He said: “The secret to selling copiers is the same secret to success in life. And that is, the harder you work the luckier you get. If you can sell copiers you can sell anything.” By putting in more effort, and working smarter by leveraging partnerships, I made the Presidents Club and was consistently a top-selling rep in Orange County for the two years I was there and applied these learnings throughout my career. Thanks to Charlie, I learned a great lesson about the rewards that come with a stronger work ethic and working smarter.
​
Clark Harrison, VP Sales, Amplicon
I once worked a phone sales job selling lease financing solutions on the east coast. My day started at 5 am. My boss Clark beat me in the office every day. One day I decided to show up at 4 am in my weak attempt to one-up him. But he came in at 3 am that day. Clark showed me the value of leading by example and rolling up your sleeves to get stuff done. He also taught me how to build cross-functional relationships to build trust and drive win-win success together.
​
John Wallace, Vice President, GM Iron Mountain
I was a sales and marketing manager at Accutrac Software. Shortly after we were acquired, John Wallace assumed GM duties for the Accutrac team. John taught me the value of patience and having a calm demeanor to overcome challenges. Moreover, he taught me about goal setting including the importance of personal goals & self-affirmation. After meeting with John I wrote down: “I want to run marketing for an Internet start-up.” Soon after, Robert Ardell called me.
​
Robert Ardell, Managing Partner Co-Founder of Kore-1
Prior to starting Kore-1, Robert lead an investor team to help a wholesale consumer electronics distributor create a direct-to-consumer business from scratch. I had previously worked with Robert as their New Business Development Manager responsible for strategic relationships at Xdrive Technologies. Robert recruited me to be the General Manager of a startup concept: UncleVic.com. Despite the fact that I had no prior eCommerce experience, he trusted me to create the go-to-market plan, execute it, and build a team and a develop this new DTC sales channel from scratch. In less than two years, with a limited marketing budget, and despite enormous competition, we achieved 20,000+ online conversions at 40%+ margins driving $5mm in sales from scratch. Robert taught me the value of doing more with less in a start-up environment and implementing guerrilla marketing via low-cost high-impact solutions. I also learned to take the time to celebrate milestones.
Robyn Hawkins, CEO of Big Train
Robyn hired me to create and implement a digital transformation at Big Train. She taught me the value of preparation, data analytics and focus. I remember her saying many times: “That which cannot be measured cannot be improved”. It was here where I learned the power of data and analytics to help make informed business decisions. I also learned "don't be afraid to invent". Robyn wanted a B2B loyalty program to stave off heavy competitive threats. The problem was there was no solution for what we wanted. So I built a SaaS-based loyalty program called OnTrack Rewards from scratch working with a low cost dev team that had helped us at UncleVic.com. Together with a full omnichannel ecommerce launch, we dominated the competition and were acquired by Kerry shortly after.
​
Steve Dickler, CEO of Chefs’ Toys
I’ll always be indebted to Steve for entrusting me with rebranding his baby— his company after 20 years in business. It was an awesome experience building a team, launching multichannel eCommerce, complete a top to bottom rebranding, social media marketing, PR, and playing my part that contributed to a successful acquisition. Steve, I hope you’re enjoying retirement.
​
These are just a few people that have made a positive impact on my career. I’d love to put these insights and experiences to work for you. How can I help?
​
Good selling,
Jim
